The brief variation: From 2009 to 2013, pro matchmakers JoAnn and Steve Ward hosted VH1’s “Hard enjoy.” During the period of six conditions, this mother-and-son duo highlighted their own talent for motivating, advising, and often offering possible check to individuals interested in really love. If not in tv series business, the duo works Master Matchmakers to help singles find a relationship through matchmaking and date mentoring. Master Matchmakers supplies tailored information and vetted fits to singles all over the country. These days, the team has also innovated a mobile software also known as admiration Lab that authenticates the identification of a stranger before you go on a romantic date. In all respects of dating, the Ward household supports better truthfulness and trust.


In 2003, Steve Ward believed he had been on their method to becoming an investment banker. He was 22, just out-of-school, and going to start their career, but initially he made a decision to help their mother completely together with her matchmaking company.

JoAnn Ward had a talent for coping with men and women, but not with technology. She had been utilizing submitting cupboards, along with her son wanted to upgrade their to an on-line database and internet site. He expected it to be a fast task. Then, when a prospective client requested him for a male’s point of view, he conducted 1st intake interview and started initially to advise fits.

The guy came across because of the customer and matched their on an initial go out. She and her date struck it well and happened to be soon engaged is married. Steve’s 1st introduction had been a rousing success, and merely like this he had been hooked.

An extra generation matchmaker and President at Master Matchmakers, Steve guides men and women toward satisfying connections with sincerity and authenticity. He could be well-practiced at giving guidance to singles. Alongside their mother, the guy co-authored a manuscript known as “Crash Course in Love.” In most his undertakings, he dreams to enhance the dating experience for singles.

Master Matchmakers performs face-to-face interviews and background checks to carefully become familiar with customers before giving all of them out on a romantic date. Licensed coaches and accredited therapists become private mentors and a passionate staff of regular matchmakers function side-by-side with these mentors to make certain careful, hand-selected introductions in conjunction with personalized information from many years of expert knowledge.

By using a widely seen Television program, “Tough prefer,” this small local matchmaker widened into a nationwide boutique, providing singles in most 50 states.

“we are accepting panel any where from 20 to 40 new clients 30 days now,” Steve said. “We’ve developed into a full size service capable of helping whoever labors crazy.”

These days, through the use of technology to boost the online dating longevity of singles, Steve has pioneered a cellular program called fancy Lab, that will validate someone’s image, authenticate their identity with an individual information test or cell phone search, and run a criminal record check and.

“in a day and age of conference over mobile first in terms of matchmaking, we created adore Lab to convey depend on as a site to the entire dating business,” Steve revealed, “however for those trying to find a high-touch, personal experience we will continue steadily to supply our very own best-in-class, individual training and specialist matchmaking services.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon joining Master Matchmakers, Steve made use of his company instinct, social intuition, and flair for advising it enjoy it is showcase what a matchmaker is and carry out. This is why, the guy with his family eventually garnered much publicity and interest, culminating in VH1’s fact television show “Tough enjoy,” which went for six periods.

From 2009 to 2013, Steve and his awesome mommy hosted and developed this tv series about singles and couples in various stages of internet dating and connection crises. They truly are simple people that learn how to get outcomes.

“Thank you so much a whole lot for leading me personally over the ‘dating quest’ that generated Ryan. Our company is very pleased. The guy adds much to my life that i might be unable to develop by yourself. We never ever thought in soulmates before, but son have always been I a believer now!” — Maya, a Master Matchmakers customer

After period one, Steve acknowledged the helpfulness of a really love bootcamp, of hearing from a person that will tell you the truth about yourself plus connections. The guy made a decision to include a date coaching service to check and bolster their unique matchmaking.

“We wished to offer alternative ways that we could add value to a person’s romantic life,” he informed us. “We began to develop a course that people believed was very distinctive and individualized, based on the approach we had been known for: hard really love.”

The interest in the tv tv series therefore the growth of the world wide web at that time permitted Master Matchmakers to syndicate their particular solutions across the country.

Date training, coordinating, and Vetting for individuals throughout 50 States

Master Matchmakers has changed quite a bit since 2003, when publishing and transmitting photographs via a pc was tedious and cumbersome. In the past, it actually was an industry requirement that matchmakers wouldn’t show their customers photographs of the prospective go out. The client had to trust their own specialist evaluation of appeal and compatibility.

Today technical advances allow Steve and his awesome staff to delve further and supply a lot more than simply an image. Down to the last information, these matchmakers need to know every little thing to create an educated match. A full bio and background check is actually standard operating means of this proprietary matchmaker.

Delivering personalized service to your entire nation, the Ward family members is able to assist hundreds of qualified singles get the individual regarding dreams.

An egalitarian matchmaker, Steve rejects the notion of an antiquated business design where men pay exorbitant costs to get to know women that shell out nothing. Master Matchmakers addresses ladies pretty and pleasantly.

“I focus on a top-quality woman,” Steve stated. “we appeal to ladies who tend to be extremely driven, successful, attractive, knowledgeable, and seeking to meet their particular equal or much better.”

Date Coaching

In his go out mentoring, Steve places an emphasis on acknowledging possibilities and being prepared for functioning on all of them. He promotes self-awareness, perhaps not self-consciousness. The guy talks about shifting the paradigm and removing self-imposed obstacles so the customer is ready to satisfy “the only.”

“My coaching gives them the capacity to optimize the possibilities that come their own way and see those options,” he demonstrated. “I’m a numbers man, so it is exactly about frequency and readiness.”

He along with his group of educated mentors meet face-to-face to determine patterns, break terrible behaviors, and also make plans for how to get, form, and continue maintaining the union. It’s no wonder their website describes go out mentors as “the sword and guard inside romantic life.”

“Oftentimes we just focus on assisting folks develop their heads,” Steve mentioned, “to try and think about exactly why it could operate– perhaps not exactly why it won’t work.”


These matchmakers suggest for your family. Work will be organize introductions with appropriate and vetted people. Customers agree upon a specific amount of introductions beforehand, and also the matchmakers develop a tailored approach backed by many years of expertise inside the relationship game.

“we are extremely tactical about any of it,” Steve stated, “so we give feedback as you go along. We supply the client real constructive feedback they would not get virtually any way.”

Master Matchmakers take their unique time interviewing and receiving to learn their customers to make better suits. The idea, Steve stated matter-of-factly, is to get rid of the customer by pairing them up with a compatible match.

Occasionally meaning offering some information (or a strongly worded reality check) to customers. The frame of mind in the single is just as essential just like the individuality of the date.

Also important, Steve informed all of us, could be the power to communicate reasonable expectations. “i have discovered throughout the years simply to walk an excellent line between providing somebody wish and offering some one delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers completely investigates see your face’s background. For example many techniques from social media pages to criminal history. The team features a wealth of data at their unique fingertips to make sure that each of their consumers take the up and up.

“By far and away, we do have the great gay randomest level of direct access to managed data — significantly more than any other matchmaker in the united states,” Steve boasted. “we are basically, for every intents and functions, personal investigators.”

Master Matchmakers just symbolizes individuals after vetting their own history. Anybody who signals on agrees to these types of an arrangement. Fostering depend on and honesty, these matchmakers make certain their clients are upstanding individuals worthy of becoming coordinated. This excellent feature provides team a competitive advantage for singles finding some extra protection and in-depth analysis.

“we have incorporated many innovation during the last several years,” Steve mentioned. “enabling united states to complete our very own tasks more efficiently plus effectively than many other matchmakers on the market.”

Love Lab has criminal record checks maintain Daters Safe

Recently, Steve has brought on an ambitious endeavor, creating a dating resource for singles. He is used the confirmation technology employed by Master Matchmakers and condensed it on to a mobile application called adore Lab. Now anybody can go surfing to verify the identity of a romantic date before conference in person.

This might be an important product for singles who placed by themselves vulnerable by happening a romantic date with somebody they do not really know.

“we need to become a directory,” Steve explained, “to verify internet dating pages and merely help people have more value from all these apps and solutions.”

Love Lab utilizes Master Matchmakers’ vetting methods to deliver the current dater some reassurance. Prior to going on a night out together, users can login to learn if someone is who they claim getting (and what they claim to appear like).  This cost-free cellular software premiered in Sep 2013 and also been expanding its reach ever since.

“We’re in the course of a development of your item,” Steve mentioned. “you want to become an unbiased confirmation solution for the entire dating market.”

The software lets consumers self-verify unique identity and check on the identification of somebody more. Soon possible enter an unknown number, email, or username related to a Love Lab profile to see if someone you found online had been confirmed. Everybody must validate their particular details. Possible validate your own photos, such as, if you take and publishing an instantaneous selfie to Love Lab this is certainly calculated and in comparison to your profile photographs for likeness.

With a thorough and scrupulous verification process, these internet dating innovators aspire to produce a product or service that reduces the dishonesty, fraudulence, and risk widespread in online dating.

“I’m not very worried about making a ton of money right away. I am actually trying to build a service that people are likely to want to use and suggest — and a site that resolves a rather major issue.”

The Master Matchmakers group Features a Close-Knit, household Feel

Master Matchmakers is a family-run business. JoAnn Ward could be the chairman, her son will be the Chief Executive Officer, and her daughter will be the Executive Director of customer Relations. Several of their own matchmakers and big date mentors being with the business for years and are generally profoundly committed to the prosperity of every client.

“We run Master Matchmakers like a household. We a very boutique-style method,” Steve explained, adding, “My mommy features usually said that the thing that technologies can’t change is personal service.”

JoAnn features a vibrant personality that establishes the tone for all the company overall. The Ward family members is all about advising it enjoy it is and helping people when it is drive.

“We simply take the same share regarding the duty during the organization,” Steve stated, “but she actually is a lot more associated with production the success inside our customer’s schedules.”

Lately, Steve has had more of a step straight back from client try to concentrate on the growth of the Master Matchmakers company and expansion of this like Lab software. The guy lets his mom grab the reins on the customer area, though they do not always agree in regards to the right strategy.

“we now have disagreements regarding our clients all the time in fact,” he mentioned good-naturedly. “When we disagree, though, I usually let her win because we made a deal a long time ago that she would have final suppose within the matchmaking business and I might have last proclaim about entertainment efforts.”

That arrangement has proven as beneficial to all involved â€” this mother-son staff balances both over to give daters individualized help and scientific ease.

Triumph is actually calculated by just how Pleased the customers Are

Over recent years, Steve has observed many success stories of pleased couples whom found, fused, and discovered really love courtesy Master Matchmakers. Their unique client reviews web page is filled with reviews from satisfied customers.

“let me believe 99percent of those just who retained me should do everything over again,” he mentioned, “and that I’m pleased with that.”

He informed united states about some young woman who was simply wise and effective however in need of some direction in her own sex life. Steve got the girl on as litigant and started training this lady to-be more open-minded. The guy matched this lady with some unmarried men but had not discovered a perfect match.

To achieve understanding of the woman personality, Steve requested this lady to supply a personal reference page. Her response astonished him. “She felt comfortable adequate to choose an ex who was currently remarried,” he recalled. “She truly opened up to him and let him know that she actually is going right on through this experience, doing a bit of soul-searching and highlighting on what she could perform in another way to generally meet ‘the one.'”

The woman ex finished up supplying her path into love. The guy advised she satisfy a pal of their. The catch was actually this pal lived in Seattle while she lived-in New York. But she’d already been coached is open-minded to possibilities, very she decided to give it a chance. After a number of successful times, she ended up thinking of moving end up being nearer to this guy, who is today her fiancé.

“She provided me with this stunning testimonial for meeting this person,” Steve said. “the point that i possibly could ultimately affect some one making sure that, even without introducing the woman to ‘the one,’ she however credits myself — in my opinion, which one thing to be proud of.”

Master Matchmakers Blends individual Service With Technology

Instead of becoming an investment banker, Steve Ward has actually made use of their talents as an entrepreneur, spokesperson, matchmaker, and date mentor to push Master Matchmakers into the technological get older. Their particular recently created software, like Lab, will be the next step in supplying singles a secure internet dating planet with full background checks.

“We’re capable explore individuals background very completely — much more thoroughly than any different matchmaker nowadays,” Steve stated. “I’ve essentially shrunk that technologies into like Lab, but Master Matchmakers still makes use of it in regards to our clients’ functions aswell.”

With initial information, hand-picked matches, and proven dates, Steve looks to corner industry on dating from beginning to end.

“the focus is truly to be able to supply beneficial sources to people from inside the whole relationship ecosystem,” he said. In the event that large praises of his former clients are any indication, he is already been enormously effective at this point.