Kramersgildeplein 1
6826 KM Arnhem


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The LEGO brick has become a worldwide sensation that is all the a part of the cultural cloth as Billund, the little town in Denmark where all of it began. However the company’s development into a market giant was not without the talk about of setbacks and strains. One of those came in 1942 because a warehouse fireplace consumed most of00 the model manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to change the company faraway from wooden toys and toy autos, which had been it is bread and butter, and move into plastic material toys. It may be a major modify for the family-owned provider, and one which was not in the beginning well received.

A reporter noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that used plastic. The first tentative step was the introduction of the Auto Binding Bricks that gripped together to avoid block systems from toppling on children.

The new Profano bricks would not become the famous toy that we understand today right up until 1949. Right up until then, the interlocking stones were mare like a construction doll than an actual building plaything. It was likewise not until 1958 which the satisfying pressing coupling system started to be a standard characteristic.

Throughout the 1970s, the company extended to build up in production and market reach. The company added Legoland template parks into the mix and launched more advanced establishes that were aimed toward older spectators, including the Technic line of chunks such as axle assemblies, gears, redressers, and widespread joints.